Ideal

An American toy company, founded in 1907. Known principally for dolls and games, the latter including Kerplunk, Buck-a-roo! and Mousetrap, Ideal also produced a huge variety of other toys. Character items included Evel Knievel, Snoopy and The Flintstones. In the early 1980s Ideal was responsible for bringing us the Rubik's Cube. Changes of ownership took place from 1982 onwards, culminating in the Ideal line being absorbed into Mattel; the UK assets were acquired by Hasbro.